Van Cleef & Arpels – Hard Work
The dear Estelle Arpels and Alfred van Cleef joined thanks to the jewelry industry with which they were both associated, and already in 1895, the couple got married. Eleven years later, Alfred and his three Estelle brothers – Charles and later Louis and Julien – decided to start his own jewelry company, Van Cleef & Arpels. Their first salon was opened at 22 Place Vendôme in Paris, near Lalique and the Ritz Hotel. Initially, the partners invested all the earned money in more stores. Thanks to this, in 1910 another one was opened in Nice, in 1921 in Cannes, and in 1935 in Monte Carlo. In 1939, a boutique was opened in New York, thanks to which the company began its international expansion, the next step was a salon in Palm Beach (1940).
Bold projects and investments
The brand was also known for its experiments with exotic materials, colored varnishes and enamels, and multi-colored gems. These bold solutions made Van Cleef & Arpels quickly found itself at the forefront of the most popular jewelry companies in the world. It also became the first French jewelry company to open showrooms in Japan and China.
The result of the company’s experimentation was the creation of the beautiful Van Cleef & Arpels pendants. Each of them was of a different color. They were incredibly eye-catching. The lucky ones who own these wonderful pendants can now Sell Van Cleef & Arpels Pendants at the world’s most prestigious jewelry auctions for thousands of dollars.
Famous Customers who Buy & Sell Van Cleef & Arpels Pendants
Throughout all the years of its activity, the brand has gained recognition among customers from famous royal families and among international stars. The fans of Van Cleef & Arpels included, among others, the Duke and Duchess of Windsor, Prince Monaco Rainier and Duchess Grace (i.e. the famous Oscar winner Grace Kelly), or the Egyptian King Farouk. Ornaments created by the jewelers of the Estelle and Alfred brothers were also worn by Marlena Dietrich, Gloria Swanson, Elizabeth Taylor, Sharon Stone, and Sophia Loren.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Buzz Illustrated journalist was involved in the writing and production of this article.